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Helping Londoners rediscover their zoo

ZSL London Zoo
Brand campaign | Digital and Motion

New brand campaign and TV/Cinema advert for ZSL London Zoo aimed at raising awareness and consideration of the zoo in the minds of young, urban audiences living and working in London.

More project info

Our Discover London’s Zoo campaign is a playful reminder of ZSL London Zoo’s role in connecting people and animals in of one of the most vibrant and diverse capital cities in the world.
The campaign plays on the comparison between the diversity of London and the wide variety of weird and wonderful animals (and people) who call London their home – comparing city scenarios and characters with scenes and animals from the zoo.
Rather than focus on specific events and exhibits we were tasked with promoting the holistic zoo experience, capturing an authentic day out that puts real animals at the heart of the experience, sharing people’s love for animals in a fun and engaging way.
The campaign is currently being rolled out across London and features a TV and Cinema ad, out of home digital screens, as well as digital and social advertising.
Created in collaboration with:
Mighty Giant, Stu Hendry, Jody Clarke, Gas Music.