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Helping Londoners find some headspace

Headspace, National Portrait Gallery
Brand campaign

With a brief to attract new audiences to the National Portrait Gallery, we created a campaign which focussed on the contemplative nature of the Gallery and its calm, relaxing spaces.

More project info

In a 24/7 world, in a city that never stands still, the National Portrait Gallery is the perfect place to pause and find some much needed headspace.
Headspace is a brand campaign and events programme that is designed to appeal to the local urban audience who live and work in London and are seeking an alternative to the busy hustle and bustle of London life. Playing on the stillness of the Gallery experience, we created a new image library for the gallery and set of campaign messages to be used across the Gallery’s various communications.
Created in collaboration with:
Camilla Greenwell