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Communicating the power of AI

PEAK
Book design | Print production

Peak is a pioneering artificial intelligence firm who are on a mission to help businesses ‘do great things with data’. Our brief was to create 400 hyper personalised, highly targeted mailers to promote the power of artificial intelligence to CEOs of major retailers across the UK and Europe.

More project info

After conducting independent research into the effects of AI on the performance of the retail sector, Peak wanted to share their insights with over 200 of the UK’s top retail businesses through a bespoke book, containing a personalised data report on how these individual retailers can harness AI to drive growth.
Created in collaboration with:
Team Impression

The end product is something we’re incredibly satisfied with; the books we created look like nothing else seen before in the AI industry, and the campaign has produced some amazing results.

Richard Ferrar
Head of Marketing, Peak