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A transformational new brand

One Million Mentors
Brand identity | Website design

We were tasked with creating a new brand identity for One Million Mentors; a unique, community-based mentoring programme across the UK that aims to transform young lives and aid social mobility by connecting one million young people with one million mentors.

More project info

Following a complete overhaul of their digital platform, we were tasked with creating a new visual identity and digital design framework to help One Million Mentors achieve social change on a national scale. By building brand awareness and recognition, we aimed to inspire loyalty and confidence in the organisation, raising their profile and much-needed funding and support from within the highest levels of government and industry professionals.
Based around the brand idea of ‘it starts with one’, we created an identity that quite literally starts with 1. The scalable brand has been designed to communicate the simple idea that one thing leads to another…‘if you give one young person the right guidance and the right opportunities, they will thrive. One young person. One mentor. One to one. One hour a month. One great opportunity. One life changed. Amazing idea right? Well, imagine that times one million’.

We love our inspiring, uplifting and innovative new brand. Edit_ helped us to articulate who we are, where we fit in the market and how to engage our key audiences.

Alveena Malik
Co-Founder & Director, One Million Mentors