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Connecting places with opportunities 

Constellation
Brand identity | Brand guidelines

A bold new brand for the Northern Gateway Development Zone, the much anticipated HS2 investment hotspot in the north of England.

More project info

Constellation is an investment partnership of seven Local Authorities and two Local Enterprise Partnerships across Cheshire and Staffordshire which aims to take full advantage of the massive planned investment in high speed rail.
Based on the positioning ‘Creating the place where everything connects’, we created a unifying identity which communicates the idea of connectivity and a group of individual organisations aligning themselves around shared ambitions and goals. Based on a nonagon shape which represents the nine partners, the identity is formed through a series of interlinking dots and lines communicating the idea of ‘one thing leading to another’ with endless opportunities and possibilities. The more individual connections made, the stronger the whole, giving the identity a sense of energy and momentum that can build over time.

Edit_ have done a great job in bringing this to life, creating an inspirational, engaging and exciting brand identity.

Jackie Sadek 
Independent chair, The Constellation Partnership