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Delivering a serious message with a sense of humour

AJ Bell Investcentre
Brand campaign | Brand communications

In the world of investment platforms, profitability and sustainability are matters that financial advisers simply can’t afford to ignore. In a deliberately cheeky and attention-grabbing campaign we ensured these critical issues couldn’t be overlooked.

More project info

Through a provocative idea based around everyday phrases such as ‘Profit isn’t a dirty word’ and ‘It’s rude to talk business’ we helped AJ Bell Investcentre highlight the importance of thorough due diligence and raised awareness of the resources they have available for advisers on their specialist hub.
What initially appear to be swear words are quickly revealed to be innocent business speak, emphasising the point that advisers shouldn’t be shy or polite about uncovering their investment platforms business and corporate affairs.
Created in collaboration with:
AJ Bell design and marketing team