Celebrating the amazing superpowers of our planet’s most awesome animals
ZSL

A day out at the zoo, just got even more super at ZSL, with an action packed year celebrating the super powers of the zoo’s most awesome animals.

More project info

Forget super human powers, it’s all about super animal powers this Easter at ZSL. Inspired by comic book language and typography, we created a fun, light-hearted brand identity and integrated campaign to help ZSL promote it’s year long programme of superhero inspired events and activity.
Working with illustrator Andy Smith, we developed a set of typographic illustrations designed to capture the jaw-dropping, mind bending, gravity defying super powers of the strongest, heaviest, fastest, stinkiest and hairiest animals on the planet.
Created in collaboration with:
Andy Smith, Jody Clarke, Adrian Newell, Stuart Beveridge, Samantha Wilkinson, Emma Ralph, Dave Forster and Claire Rigby.