Celebrating the amazing superpowers of our planet’s most awesome animals

A day out at the zoo, just got even more super at ZSL, with an action packed year celebrating the super powers of the zoo’s most awesome animals.

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Forget super human powers, it’s all about super animal powers this Easter at ZSL. Inspired by comic book language and typography, we created a fun, light-hearted brand identity and integrated campaign to help ZSL promote it’s year long programme of superhero inspired events and activity.
Working with illustrator Andy Smith, we developed a set of typographic illustrations designed to capture the jaw-dropping, mind bending, gravity defying super powers of the strongest, heaviest, fastest, stinkiest and hairiest animals on the planet.
Created in collaboration with:
Andy Smith, Jody Clarke, Adrian Newell, Stuart Beveridge, Samantha Wilkinson, Emma Ralph, Dave Forster and Claire Rigby.