The Zoo in a whole new light 
ZSL London Zoo

As the sun goes does down, the curtain goes up on the most original after-hours event of the summer: Zoo Nights at ZSL London Zoo.

More project info

Taking reference from the changing light of the setting summer sun, we created a brand positioning, identity and campaign for the venue’s late night offering, encouraging adult visitors to ‘see the zoo in a whole new light’ and enjoy an experience like never before.
Set against a backdrop of nightfall across the city, a set of iconic animal illustrations were created to reflect the events unique mix of wildlife and city life. Inspired by the style and language of festival posters, the campaign was positioned as the unmissable event of the summer, designed to appeal to an adult audience looking for quirky, new and exciting things to do in the city on Friday nights.
Created in collaboration with:
Claire Rigby – Brand Strategy Consultant
Jane Bowyer – Illustrator
Dave Forster – Copywriter

The creative perfectly represents our ambitions to create an alternative late night event and connect with a brand new audience who can experience ZSL London Zoo like never before.

Penny Hamilton 
Head of Marketing